Ivica Prlić is a Sales, recognize the needs of end customers, their end customers needs and wishes, pain points, goals they want to achieve and help them in that process. with In sales around 20 (19), first on field as sales, then in leadership positions around 10 years years of experience in the BFSI mainly but also other like Retail, delivery services, eCommerce... sector.
Ivica Prlić currently serves as Head of CEE Finance and Retail at Infobip, where Lead the best team in Europe and beyond. We cover the CEE region, that's 15-16 markets, from Poland, the Czech Republic, Slovakia, then Greece, Cyprus, Malta, ex Yu and everything in between.
With expertise in Experience working with financial institutions, knowledge of how they work and their complexity, regulatory compliance, security, etc. , Ivica Prlić has contributed to 3 kids, leading best team in Europe! .
At Technobank 2025, Ivica Prlić will speak about Reshaping financial services with AI-driven experiences​.